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  • Crucial BMX 2017 Racing Team Results! 2nd Place National Elite Team Finish!

    We have come to the end of another Racing Season and what a brilliant time it was. Our Crucial BMX Race Team were in the Elite Race category and finished the season in a fantastic 2nd place podium! We are thrilled and would like to thank every team rider and their families for helping achieve this fantastic result.

    We truly have the best team, everyone has a great attitude to racing and to their fellow team riders supporting them through the good and the bad times. A big shout out to a couple of injured riders, Ben Martinez who is slowly recovering from a injury at the Manchester outdoor round but still took home the 1st place Tropy in Masters category and also to Tom Palmer who was smashing it at the first round at Manchester Indoor but came off in the final which then put him out of action for the rest of the season, positive healing vibes to them both.

    A number of our riders did the double header, incredibly winning both the National Series and British Champs, Matthew Bourne - Male 25-29, Alex Talbott - Male 12 yrs and Taylor Hunt - Male 10 yrs. A number of team riders represented their country in the World Champs including Adam Brazil who had a great year bringing home a World No. 4 from Rockhill and finishing the National series 5th in the Superclass and 6th at the Brits. Jack Bowditch rode really strong all season finishing National and British number 5 in Male 11 yrs. Ollie Copping - Male 8 and his sister Libby both had a great year with Ollie finishing 4th in the National Series. Callum Knight - Male 16 had a great first season with Crucial finishing 9th in the National Series and 5th in the Brits. His Dad Brett also did well finishing a respectable 12th in Vets. Michael Gough 45-49 Cruiser finished 8th in National Series and doubling up at The Brits. Alfie Lovell - Male 15 battled hard again this year gaining 17th in the National Series. Aaron Holloway had his best ever results this year in a tough category at Nationals getting into A finals and finishing 17th overall. Jenson Hunt - Male 7 is definitely following in brother Taylor’s footsteps, he had an awesome season at nationals and brought home podium 2nd place at The Brits.

    A huge thanks and well done to you all, you did us proud. We also want to thank our sponsors this year YESS, Speedco, Faith and ODI.

    Group Team Photo - Missing Jack Bowditch, Tom Palmer and Ava Brown.

    Photo's by Kirstine Henderson

    TM Gary and Matt Bourne

    Jenson Hunt 2nd Podium

    Ollie Copping

    Jenson Hunt

    Adam Brazil

    Matt Bourne Podium!

    The legend Ben Martinez - Unfortunate injury but still placed 1st only after 3 rounds!

    Jack Bowditch

    Alex Talbott taking the number one podium

    Heart-warming gesture by Alex to injured team mate Ben Martinez

    Callum Knight

    Adam Brazil in Superclass Group

    Matt Bourne taking podium

    Taylor Hunt - Winning!

    Callum Knight

    Ollie Copping

    Taylor Hunt taking Podium for both National and The Brits

    Jack Bowditch

    Alex Talbott Podium for the National Series

    Alex Talbott Podium for the National Series

    Libby Copping

  • Crucial Custom CIARI / STAATS Race Bike!

    We built this to showcase the new line of parts we have in stock! See it first at Manchester's 'Racing Under The Roof'!

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    Fresh footage from Emerson Morgan and the YATE TAPE GANG!

  • Crucial BMX Will Bennett 2016 Team Video

    Fresh and Steezy; Will Bennett's been working on this for a while and this new team video was totally worth it!

    Enjoy and Merry Christmas

  • Crucial BMX Christmas and New Year Opening Hours!

    Merry Christmas from everyone at Crucial!

    We are now going to be open until 7.30pm every week day until Christmas for late night shopping!

    Our Christmas and New Year hours are as follows:

    CHRISTMAS EVE (24th): 9am - 12pm
    TUESDAY 27TH till FRIDAY 30TH: 11am - 4pm
    NEW YEARS EVE (31st): 9am - 2pm

    LAST DAY FOR POST (Next day DPD shipping but no Christmas guarantee): THURSDAY 22ND

  • Crucial BMX Race Team 2016 National Series Results!

    Last weekend was the last round of the BMX National Series at Telford. It was another great National and everyone gave their all to end the season on a high.

    Special mention to Taylor Hunt taking 1st place both days and his brother Jenson who is following in his footsteps with an amazing results weekend. Charlotte Green rode exceptional getting a 2nd on Saturday and was leading Sundays race till the final corner when her and Beth came together. Adam Brazil had a fantastic final on Sunday and didn’t disappoint with a very strong 4th position. Tom Palmer gave 100% and was unlucky to have a fall on Sunday. Aaron Holloway had one of his best mottos on Sunday gaining a 2nd. Special mention to Alfie Lovell, Mitch Bombroff, Lee Sweetland, Zailan Johnson and Matthew Bourne for always trying their hardest against tough competition in their groups.

    This was our first year for a National Crucial BMX Race Team and what a great year it has been. We have finished 7th overall which is fantastic for our 1st year.

    We would like to thank each of our riders for their commitment this season. We really do appreciate every bump, bruise and strain you endure in the process. We hope you have enjoyed it as much as us and we look forward to seeing you all at the Brits!


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  • Crucial BMX Alfie Lovell - T-Bog at the PSA Marmalade Jam!

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    This is absolutely mental! #crucialgang Alife Lovell sending the big line with a T-Bog at the PSA Marmalade Jam! Paul Turner with the snap

  • Fly Bikes UK Shop Tour - Devon Smillie & Larry Edgar

    It’s time to start getting hyped, on Monday the 8th of August Devon Smillie and Larry Edgar are going to be stopping by the shop to hang out with all you guys and then head out onto the streets of Bristol and, undoubtedly, shut the place down!

    We will be meeting at the shop at around midday, chillin’ for a few hours then heading out for a ride mid-afternoon.

    It’s not often these guys come through the UK so don’t miss this chance to meet some of the best talent in BMX right now!

    Hope to see you all there!

    Hit the link below to the event page for more details after the jump!

    Facebook Event Page

    Fly Bikes

    IMG Distribution


  • Crucial BMX X Subrosa X Seventies Distribution - Emerson Morgan 2016 Team Video

    Filmed by the whole #CrucialGang - Produced by Emerson Morgan - VX

  • BSD Transmission Premier and BMX Day Ride

    At 6.30pm on Saturday we're hosting a premier for the new BSD DVD "Transmission"! Were sure this is going to be absolutely nuts so don't miss out! We're also going for a ride after the DVD finishes, starting at Dean Lane and then probably heading into town to session some street spots.

    Transmission: Filmed across three continents and in over eight different countries, the DVD has taken over two years to make. It will feature full sections from pro team riders David Grant, Dan Paley, Luc Legrand, Kriss Kyle, Mike ‘Jersey’ Taylor, Sam Jones, Alex Donnachie, Reed Stark and Liam Zingbergs and is filmed and edited by Dave Sowerby.

    The premier is at the shop and were going to start the DVD at around 6.30pm, feel free to bring you own booze and food.

    You can find the Facebook Event here. 

    Hope to see you all there!


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