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  • Jordan Godwin's Foundation Part!

    DIG have just dropped Jordan's foundation part in all its glory on youtube, so get ready for 5 minutes of ground breaking grind combos, crazy hardway spins and one of the longest double kink ice picks we've ever seen.

    Peep it below and then go and cop some of Jordan's parts before they sell out, like his signature colour of the Battleship frame and his signature "Chocolate" bars.



    The January sale is here and we're offering some crazy dsicounts across all products!  This includes:

    15% off ALL freestyle parts!

    10% off complete race bikes

    Up to 15% off of complete freestyle bikes.


    Alongside this we have some insane deals going down, we've picked a few of our favourites below:

    25% Off the Haro Lineage Bikes!

    Over 30% off of Haro Race Bikes!

    Over 20% off of Stranger LZ Products!

    Up to 30% off Fit frames


    More deals will be added every day so keep checking back all the way through January!

    Keep an eye on our Instagram and Facebook for more exclusive deals!


  • Christmas Opening Times

    We're all looking forward to the Christmas Holidays here at Crucuial, but were satying open until the 23rd so all of you guys can get your last minute BMX presents sorted! We're also going to be opening late the week before christmas incase you have any collections that you can't make in the daytime! Our last day for christmas delivery is the 21st.  We guarantee all orders placed by 2pm on this day before will be shipped with DPD next day*.

    See below for our full christmas opening times, if you have any questions then please give us a call.

    Monday 18th - Friday 22nd: 9am - 7.30pm

    Saturday 23rd: 9am Until 5.30pm

    Sunday 24th Xmas Eve: CLOSED

    Monday 25th Xmas Day: CLOSED

    Tuesday 26th Boxing Day: CLOSED

    Wednesday 27th - Saturday 30h: 9am - 5.30pm

    Sunday 31st New Years Eve: CLOSED

    Monday 1st New Years Day: CLOSED

    Tuesday 2nd: Normal Hours Resume

    *Responsility for the next day service lies with the courier.


    It’s that time of year again; Black Friday, Cyber Monday, Grey November whatever we’re calling it this year it can only mean one thing;

    Friday 24th till Sunday 26th November
    NO DISCOUNT CODE NECESSARY – We’ve marked down the items in our
    web-site so no faffing around with shopping basket codes.
    Up to 20% off selected products and categories
    FREE NEXT DAY tracked DPD Delivery on orders over £50
    Support your local independent BMX Shop

    Happy Shopping!

    **Certain brands excluded. Only valid on in-stock items, does not include 'one-off' or custom orders. Complete bikes and parts must delivered or collected from the store immediately, there will be additional charges if assembly is required. Free gifts may not be applicable.

  • Jordan Godwin picks up his signature Chocolate Bar!

    While Jordan Godwin was out in California he picked up his new signature WeThePeople Chocolate Bars (9 inch rise) and Matte Translucent Purple BattleShip Frame Colour-way!

    It would have been rude to not get some sneak-peak images while he was in town catching up with the lads.

  • TOM DOM HILL - BS3 BMX - 2017

    I've known Tom almost as long as i've rode BMX, we grew up in BS3 on two wheels together. BMX partner in Crime, ex-Crucial shop employee and an absolute street demon with his own classic style. I was super pumped to see this edit by Joe Williams drop while we were in Barcelona!

    Press play NOW then go read his Ride UK Interview by clicking HERE


    We are recruiting staff!

    Crucial BMX is looking for energetic and enthusiastic staff to join our friendly team in our Bedminster BMX shop.

    We have a number of positions available; shop sales staff, mail order and web assistant/developer.

    All positions are full time ONLY and will involve working weekends. Ideal candidates will have knowledge and understanding of BMX Bikes, Parts, Accessories and the 'BMX scene'. You must also have a very good work ethic and enjoy working as a team! As a shop we are open 9am till 5:30pm and you will be expected to work these hours.

    If you are interested in any of these positions please e-mail your C.V. with a covering letter to

  • Crucial BMX 2017 Racing Team Results! 2nd Place National Elite Team Finish!

    We have come to the end of another Racing Season and what a brilliant time it was. Our Crucial BMX Race Team were in the Elite Race category and finished the season in a fantastic 2nd place podium! We are thrilled and would like to thank every team rider and their families for helping achieve this fantastic result.

    We truly have the best team, everyone has a great attitude to racing and to their fellow team riders supporting them through the good and the bad times. A big shout out to a couple of injured riders, Ben Martinez who is slowly recovering from a injury at the Manchester outdoor round but still took home the 1st place Tropy in Masters category and also to Tom Palmer who was smashing it at the first round at Manchester Indoor but came off in the final which then put him out of action for the rest of the season, positive healing vibes to them both.

    A number of our riders did the double header, incredibly winning both the National Series and British Champs, Matthew Bourne - Male 25-29, Alex Talbott - Male 12 yrs and Taylor Hunt - Male 10 yrs. A number of team riders represented their country in the World Champs including Adam Brazil who had a great year bringing home a World No. 4 from Rockhill and finishing the National series 5th in the Superclass and 6th at the Brits. Jack Bowditch rode really strong all season finishing National and British number 5 in Male 11 yrs. Ollie Copping - Male 8 and his sister Libby both had a great year with Ollie finishing 4th in the National Series. Callum Knight - Male 16 had a great first season with Crucial finishing 9th in the National Series and 5th in the Brits. His Dad Brett also did well finishing a respectable 12th in Vets. Michael Gough 45-49 Cruiser finished 8th in National Series and doubling up at The Brits. Alfie Lovell - Male 15 battled hard again this year gaining 17th in the National Series. Aaron Holloway had his best ever results this year in a tough category at Nationals getting into A finals and finishing 17th overall. Jenson Hunt - Male 7 is definitely following in brother Taylor’s footsteps, he had an awesome season at nationals and brought home podium 2nd place at The Brits.

    A huge thanks and well done to you all, you did us proud. We also want to thank our sponsors this year YESS, Speedco, Faith and ODI.

    Group Team Photo - Missing Jack Bowditch, Tom Palmer and Ava Brown.

    Photo's by Kirstine Henderson

    TM Gary and Matt Bourne

    Jenson Hunt 2nd Podium

    Ollie Copping

    Jenson Hunt

    Adam Brazil

    Matt Bourne Podium!

    The legend Ben Martinez - Unfortunate injury but still placed 1st only after 3 rounds!

    Jack Bowditch

    Alex Talbott taking the number one podium

    Heart-warming gesture by Alex to injured team mate Ben Martinez

    Callum Knight

    Adam Brazil in Superclass Group

    Matt Bourne taking podium

    Taylor Hunt - Winning!

    Callum Knight

    Ollie Copping

    Taylor Hunt taking Podium for both National and The Brits

    Jack Bowditch

    Alex Talbott Podium for the National Series

    Alex Talbott Podium for the National Series

    Libby Copping

  • Crucial Custom CIARI / STAATS Race Bike!

    We built this to showcase the new line of parts we have in stock! See it first at Manchester's 'Racing Under The Roof'!

     photo CrucialBMX_Ciari_STAATS_Custom_Bike_zps14vhmmxq.jpg

     photo CrucialBMX_Ciari_STAATS_Custom_Bike2_zpsbi82z7bn.jpg


    Fresh footage from Emerson Morgan and the YATE TAPE GANG!

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