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  • Crucial Custom CIARI / STAATS Race Bike!

    We built this to showcase the new line of parts we have in stock! See it first at Manchester's 'Racing Under The Roof'!

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  • 10% or MORE off all complete Freestyle and Race BMX Bikes! SALE NOW ON!

    http://www.crucialbmxshop.com/complete-bikes.html?limit=all

    We've got a flash complete bikes sale happening right now on our website and in store! We're doing 10% off ALL COMPLETES, that includes RACE and FREESTYLE 2017 models!

    Bikes purchased in store and taken fully assembled might be subject to a £15 'build up' charge. Collection from the shop in a box is available.

    Please click the banners above to be taken through to the bikes section of our website to see it for yourself.

    #CrucialGang


  • YATE TAPE 5

    Fresh footage from Emerson Morgan and the YATE TAPE GANG!


  • FESTIVE FREESTYLE BMX SALE!


    To celebrate the holiday season we're treating you guys to an extra 10% off of all Freestyle BMX parts, and yes, this does include sale items, so there are some unmissable deals out there!

    The code will only work with FREESTYLE parts, and not with race products, complete bikes, protection or clothing.
    This is not our January sale and will only be around for a short period of time, so don't sleep on this one!

    The code is: FREESTYLE

    If you have any problems using the code then please give us a call on 0117 307 9096
    Happy Shopping!


  • Crucial BMX Will Bennett 2016 Team Video

    Fresh and Steezy; Will Bennett's been working on this for a while and this new team video was totally worth it!

    Enjoy and Merry Christmas


  • Crucial BMX Christmas and New Year Opening Hours!


    Merry Christmas from everyone at Crucial!

    We are now going to be open until 7.30pm every week day until Christmas for late night shopping!

    Our Christmas and New Year hours are as follows:

    CHRISTMAS EVE (24th): 9am - 12pm
    CHRISTMAS DAY (25th): CLOSED
    BOXING DAY (26th): CLOSED
    TUESDAY 27TH till FRIDAY 30TH: 11am - 4pm
    NEW YEARS EVE (31st): 9am - 2pm
    NEW YEARS DAY (1st): CLOSED
    MONDAY 2ND JANUARY: CLOSED
    BACK TO NORMAL HOURS ON TUESDAY 3RD JANUARY

    LAST GUARANTEED CUSTOM WHEEL ORDERS TO BE DELIVERED BEFORE CHRISTMAS: SUNDAY 18TH
    LAST DAY FOR GUARANTEED CHRISTMAS DELIVERY: WEDNESDAY 21ST
    LAST DAY FOR POST (Next day DPD shipping but no Christmas guarantee): THURSDAY 22ND


  • Crucial BMX Race Team 2016 National Series Results!

    Last weekend was the last round of the BMX National Series at Telford. It was another great National and everyone gave their all to end the season on a high.

    Special mention to Taylor Hunt taking 1st place both days and his brother Jenson who is following in his footsteps with an amazing results weekend. Charlotte Green rode exceptional getting a 2nd on Saturday and was leading Sundays race till the final corner when her and Beth came together. Adam Brazil had a fantastic final on Sunday and didn’t disappoint with a very strong 4th position. Tom Palmer gave 100% and was unlucky to have a fall on Sunday. Aaron Holloway had one of his best mottos on Sunday gaining a 2nd. Special mention to Alfie Lovell, Mitch Bombroff, Lee Sweetland, Zailan Johnson and Matthew Bourne for always trying their hardest against tough competition in their groups.

    This was our first year for a National Crucial BMX Race Team and what a great year it has been. We have finished 7th overall which is fantastic for our 1st year.

    We would like to thank each of our riders for their commitment this season. We really do appreciate every bump, bruise and strain you endure in the process. We hope you have enjoyed it as much as us and we look forward to seeing you all at the Brits!

    #‎CrucialGang‬

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  • Crucial BMX Alfie Lovell - T-Bog at the PSA Marmalade Jam!

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    This is absolutely mental! #crucialgang Alife Lovell sending the big line with a T-Bog at the PSA Marmalade Jam! Paul Turner with the snap


  • Fly Bikes UK Shop Tour - Devon Smillie & Larry Edgar

    It’s time to start getting hyped, on Monday the 8th of August Devon Smillie and Larry Edgar are going to be stopping by the shop to hang out with all you guys and then head out onto the streets of Bristol and, undoubtedly, shut the place down!

    We will be meeting at the shop at around midday, chillin’ for a few hours then heading out for a ride mid-afternoon.

    It’s not often these guys come through the UK so don’t miss this chance to meet some of the best talent in BMX right now!

    Hope to see you all there!

    Hit the link below to the event page for more details after the jump!

    Facebook Event Page

    Fly Bikes

    IMG Distribution


     


  • Crucial BMX X Subrosa X Seventies Distribution - Emerson Morgan 2016 Team Video

    Filmed by the whole #CrucialGang - Produced by Emerson Morgan - VX


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