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  • Kye Whyte’s 2018 GT Race Bike Check!

    Woah! Kye's steed looks FAST; just dropped a bike check of his new 2018 GT setup and it's worth checking out!


    Quick summery of the parts:

    • Frame: GT Speed Series, 2019 model (2018 paint), XXXL size
    • Fork: Avian, 10mm, tapered 1.5″ steerer, full carbon
    • Stem: Box, 35mm OS
    • Bars: Box, 35mm tapered, heat-treated crumbly
    • Grips: Box, clamp on
    • Seat: Box seat/post combo
    • Clamp: GT QR
    • Cranks: Avian
    • Hubs: Halo, rear disc, 10mm female axles
    • Rims: Halo Sub4
    • Tyres: Halo MXR
    • Brakes: Shimano

    Photo's by

  • Crucial BMX team at the National BMX Series Round One and Two - HSBC Cycling Centre Manchester

    Quality racing at the first BMX National by all of our amazing team!

    Nothing but lots of fun and big smiles all weekend. Special mention to Callum Knight and Alfie Lovell for great results although all the team did really well at this first round. A big shout out to Michael Gough as he had a nasty crash during his race, we're sending you our healing vibes and hopefully you bounce back for the next one!

    Photographs by Kirsty Henderson

  • Mitsuyo Crew @ Melksham Video

  • Jack Dumper's BSD ALVX V3 2018 Bike Check

    Jack’s switched his frame out for 2018, from the WeThePeople he had previously to the super responsive ALVX V3 from BSD. Matte Black base compliments the host of Federal, Subrosa, Eclat and Cult aftermarket parts.

    • Name: Jack Dumper
    • Age: 20
    • FRAME: BSD ALVX V3 20.8”
    • FORKS: Federal Liquid V2
    • BARS: Subrosa Code Bars 8.75”
    • GRIPS: S&M Hoder Grips
    • STEM: Merrit Inaugural Top Load
    • HEADSET: Subrosa Internal
    • SPROCKET: Subrosa Guard Sprocket
    • CRANKS: Federal Vice Cranks 165mm
    • PEDALS: Eclat Slash PC
    • CHAIN: Cult Half Link
    • REAR HUB: Federal Freecoaster V3
    • REAR RIM: Federal Stance XL
    • REAR TIRE: BSD DonnaStreet 2.3”
    • REAR HUB GUARD: Federal Plastic
    • FRONT HUB: Federal Stance
    • FRONT RIM: Federal Stance XL
    • FRONT TIRE: BSD DonnaStreet 2.3”
    • FRONT HUB GUARD: Federal Plastic
    • PEGS: Cult Butter Long
    • SEAT: Federal Mid Logo
    • SEAT POST: BSD Blitzed Long


  • Jordan Godwin's Foundation Part!

    DIG have just dropped Jordan's foundation part in all its glory on youtube, so get ready for 5 minutes of ground breaking grind combos, crazy hardway spins and one of the longest double kink ice picks we've ever seen.

    Peep it below and then go and cop some of Jordan's parts before they sell out, like his signature colour of the Battleship frame and his signature "Chocolate" bars.



    The January sale is here and we're offering some crazy dsicounts across all products!  This includes:

    15% off ALL freestyle parts!

    10% off complete race bikes

    Up to 15% off of complete freestyle bikes.


    Alongside this we have some insane deals going down, we've picked a few of our favourites below:

    25% Off the Haro Lineage Bikes!

    Over 30% off of Haro Race Bikes!

    Over 20% off of Stranger LZ Products!

    Up to 30% off Fit frames


    More deals will be added every day so keep checking back all the way through January!

    Keep an eye on our Instagram and Facebook for more exclusive deals!


  • Christmas Opening Times

    We're all looking forward to the Christmas Holidays here at Crucuial, but were satying open until the 23rd so all of you guys can get your last minute BMX presents sorted! We're also going to be opening late the week before christmas incase you have any collections that you can't make in the daytime! Our last day for christmas delivery is the 21st.  We guarantee all orders placed by 2pm on this day before will be shipped with DPD next day*.

    See below for our full christmas opening times, if you have any questions then please give us a call.

    Monday 18th - Friday 22nd: 9am - 7.30pm

    Saturday 23rd: 9am Until 5.30pm

    Sunday 24th Xmas Eve: CLOSED

    Monday 25th Xmas Day: CLOSED

    Tuesday 26th Boxing Day: CLOSED

    Wednesday 27th - Saturday 30h: 9am - 5.30pm

    Sunday 31st New Years Eve: CLOSED

    Monday 1st New Years Day: CLOSED

    Tuesday 2nd: Normal Hours Resume

    *Responsility for the next day service lies with the courier.


    It’s that time of year again; Black Friday, Cyber Monday, Grey November whatever we’re calling it this year it can only mean one thing;

    Friday 24th till Sunday 26th November
    NO DISCOUNT CODE NECESSARY – We’ve marked down the items in our
    web-site so no faffing around with shopping basket codes.
    Up to 20% off selected products and categories
    FREE NEXT DAY tracked DPD Delivery on orders over £50
    Support your local independent BMX Shop

    Happy Shopping!

    **Certain brands excluded. Only valid on in-stock items, does not include 'one-off' or custom orders. Complete bikes and parts must delivered or collected from the store immediately, there will be additional charges if assembly is required. Free gifts may not be applicable.

  • Jordan Godwin picks up his signature Chocolate Bar!

    While Jordan Godwin was out in California he picked up his new signature WeThePeople Chocolate Bars (9 inch rise) and Matte Translucent Purple BattleShip Frame Colour-way!

    It would have been rude to not get some sneak-peak images while he was in town catching up with the lads.

  • TOM DOM HILL - BS3 BMX - 2017

    I've known Tom almost as long as i've rode BMX, we grew up in BS3 on two wheels together. BMX partner in Crime, ex-Crucial shop employee and an absolute street demon with his own classic style. I was super pumped to see this edit by Joe Williams drop while we were in Barcelona!

    Press play NOW then go read his Ride UK Interview by clicking HERE

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