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  • Massive HAPPY BIRTHDAY to Adam Brazil!

    Adam Brazil gracefully turns another year older! Have a beer on us!


    Adam Brazil Birthday

  • Charlotte Green joins the Crucial BMX Race Team!

    We are pleased to announce that Charlotte Green will be going for the holeshot in 2016 representing Crucial BMX. We are super excited to have Charlotte on board with Crucial and we can’t wait for the new season to start!

    Welcome to #CrucialGang

    Charlotte Green joins Crucial BMX

  • Ride UK BMX - Top Ten Tree Ride Photographs featuring Lee Enever

    Ride UK dropped this awesome article online HERE - all about the 10 best tree ride photographs!

    Its great to see that Lee Enever clocked in at number 6 with a pretty old photograph shot by Duncan Smith. This photo is rad and its great to see that Lee hasn't been forgotten all these years later....


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  • Crucial BMX - Rob Harris on CULT BMX through Seventies Distribution!

    We’d been dropping sly hints over the last week or two about one of our team riders getting hooked up with CULT BMX!! A few people hit us up and were spot on with #CrucialGang ROB HARRIS!

    One person who doesn’t let some good talent get past him is Robbie Morales, insisting that Seventies hooked Rob up with flow immediately if he was down with #Cultcrew! A certain Nick Wotton might of helped put Rob Harris on the map (I highly recommend checking out the Dig Youth Of Today Interview HERE).

    Rob Harris has been killing it on the South Wales Scene for what feels like yonks with his partner in crime Jordan Godwin, then you remember that Rob is not legal to buy his own drink yet and has barely been riding BMX over two years it hits you how unbelievably talented he is already! He comes across as much older, very composed and with a good idea of what he wants to get done on a BMX!

    We met up the following day after having his bike treated to a CULT make over, Rob had talked about hitting a rail right on his local; the Cardiff Bay. We headed that way after taking advantage of the sun setting as you’ll see below….

    The rail was alloy, pretty tall and of decent length. The end had a gnarly flat jib, not something you want to hit time and time again, lets just put it that way, after a couple of setup attempt Rob got the double peg perfectly and popped the cleanest hard 180. Our job here was done, which was good because it was bloody freezing.

    Check out Rob’s new CULT Hawk below and keep checking back for his welcome video soon!

    Cult ChaseHawk Signature Frame
    Cult Chase Hawk Bars
    Cult Sect IC V3’s
    Cult AK Pivotal Seat
    Cult Hawk Cranks
    Cult Dak Pedals
    Cult Dehart 2.35” Tyres
    Cult X Vans Waffle Grips
    Cult Mind Control Stem
    Cult Butter XL Pegs

     photo Rob_Cult_Bike_Check_DoublePeg_180_Blog.jpg

     photo Rob_Cult_HawkSig_Bike_Bike_Right_Blog.jpg

     photo Rob_Cult_HawkSig_Bike_Bike_Left_Blog.jpg

     photo Rob_Cult_HawkSig_Bike_Rear_Blog.jpg

     photo Rob_Cult_HawkSig_Bike_Front_BLog.jpg

     photo Rob_Cult_Bike_Check_HawkSig_Landscape_Blog.jpg

    Words and Photography by Scott Summerhayes

  • WeThePeople BMX - #FourClipFriday with Jordan Godwin!

    Its Friday so WeThePeople dropped a 4 clip Friday with #CrucialGang Jordan Godwin! Killing Rampworld!

    Check it out below!

  • Crucial Custom Race Bike - YESS World Cup Elite in Playboy Blue for Harry Little of Psychopath Industries!

    Harry Little has gone and built one of the raddest and best spec'ed YESS BMX's we've ever had the pleasure of building!

    He will be riding this World Cup Elite frame while representing one of our sponsored teams Psychopath Racing through the 2016 National Series in the 17 - 24 category.

    Harry had a couple tumbles and is in recent recovery so lets wish a speedy one and we all at Crucial look forward to seeing him go for that hole shot in Manchester for the start National series round in March!

    YESS World Cup Elite Frame in Play Boy Blue
    Tangent Race Forks
    Renthal Moto XL Bars
    Tangent Integrated Headset
    Tangent Split Stem
    Renthal Lock-On Grips
    Rennen 4-Bolt ChainRing
    Shimano DXR MX71 Cranks
    Shimano 545 Pedals
    True Precision Stealth Hub Set and Cog
    Crucial Raw Titanium Spokes
    BombShell Pro 36 Carbon Rims
    Carbon Brake Pads
    Tioga Power Block Tyres
    Shimano DXR V-Brake and Lever
    Odyssey Race Linear Slic Cable
    Crupi Rhythm Pro Chain
    Tangent Pivotal Seat-Post

    Words by Danny Taylor, Photography by Scott Summerhayes.

     photo Yess_Custom_Blue_Jan2016_Right_Blog.jpg

     photo Yess_Custom_Blue_Jan2016_Left_Blog.jpg

     photo Yess_Custom_Blue_Jan2016_Carbon_Rim_Blog.jpg

     photo Yess_Custom_Blue_Jan2016_Stem_Front_Together.jpg

     photo Yess_Custom_Blue_Jan2016_Bars_Blog.jpg

     photo Yess_Custom_Blue_Jan2016_Rear2_Blog.jpg

     photo Yess_Custom_Blue_Jan2016_RearHub_Blog.jpg

     photo Yess_Custom_Blue_Jan2016_rear_BLog.jpg

     photo Yess_Custom_Blue_Jan2016_Blog.jpg

  • Nathan Lee - Crucial Custom BSD STOLEN in Bridgwater!

    Everyone be on the look out! This bike was stolen from Nathan Lee in Bridgwater, like all of us his bike is his life so he'd like it back....

    Any information please contact us!

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  • YATE TAPE VX Vol 1

    Emerson Morgan just dropped the next instalment to the YATE TAPE series, the first one of 2016!

    Check out 'VX VOL 1' - It features all the lads being grimy and getting shit done in Bristol.

    Nathan Maby
    Jack Roberts
    Ryan Broad
    Will Bennett
    Joe Griffin
    Jordan Godwin
    Darcy Kaleem Ahmed
    Steve Olds

    YATETAPEVXvol1 from Emerson on Vimeo.

  • Michael Jordan - Ride UK Best UK Edits of 2015 with Welcome to Verde!

    This is awesome! Ride UK voted #CrucialGang MJ's welcome to Verde edit as one of the best UK edits in 2015! YEOOO!

    Watch the full edit below and see the full list HERE

    Verde Welcomes Michael Jordan from Verde Bikes on Vimeo.

  • Rob Harris - 5 Things on RIDE UK - Toothy Hanger in Cardiff!

    We dropped the video to this shoot not to long ago, now check out the AWESOME photograph Duncan Smith captured. 5 Facts on RIDE UK HERE!


    Here's our video!

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