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  • Ride UK BMX - Romford Jam 2016

    MJ got a couple of cheeky clips in this! Give it a watch....

  • Out with the Green in with the Black!

    Fresh parts for the summer! #CrucialGang staff Kieran Love switches it up to Raw/Black!

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  • Villa Road - Saffron Walden Skatepark Session

    "Get a bunch of bikes and ride em around with you're friends... It's the shit!" Tyler the Creator knows what's up!

    Featuring - Damo, Bob, Inch, Priest and Coleborn

    Filmed & Edited - Andrew Inch Thomson

  • CrucialBMX Staff Jamie Donaldson NEW RIMS!

    Crucial BMX Jamie Donaldson just hooked his custom Fit Hoodbird up with the brand new Federal Stance XL Rims in Limited Edition GOLD! Colour match is spot on, this looks dopeeeeeeeee...GOLD ON GOLD!

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  • Federal Spring 2016 New Products!

    Federal have blessed us with a splattering of fresh stock just in time to get your bike dialed for summer!  Starting with the completely redesigned Bruno 2 Frame and matching Bruno V3 bars both featuring updated geometry.  The Bruno 2 frame is available in all new metallic green as well as the Perrin frame getting a lick of translucent red paint.

    Also hot off the press are the brand new response tyres in traditional black as well as khaki and orange.  The stance XL rim is now available in a translucent gold colour, and Federal have finally released their first front hub, the stance hub, which features built in hub guards and a shape to match the Federal freecoaster.

    In addition to this Federal have also released their steepest forks to date featuring a 22mm rake and a few new seats, as well as updating their current seat designs to feature thicker stitching.

    Don't sleep on it, freshen up your bike for summer now, browse all Federal stock after the jump.


  • Official KENNY Racing UK Dealer!

    We are proud to share with you that we are now the UK Dealer for KENNY Racing! Kenny's manufacture some of the best racewear out there, its all extremely stylish and colourful.

    We have it all in stock, everything from Youth helmets to adults kids in a range of designs. Please call up if you'd like to inquire about anything right way otherwise hold tight and it will all be online by the weekend!


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  • Crucial BMX Racing Team in the Bristol Post!

    We were lucky enough to get a little snippet in the Bristol Post on Wednesday 6th April! The article talks about us entering the National 2016 BMX Racing Series and our team stepping up to it. Great read.

    Thanks to Mike and Hayley Johnson for making this possible.

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  • Crucial BMX Custom YESS Elite Race Bike for Peter Haigh

    We were lucky enough to be able to help Peter Haigh with bring this YESS World Cup Elite Crucial Custom Race Bike together! Black and red is always a winner, the bike looks awesome and i'm sure it rides amazing too.

    Thanks for letting us be apart of it, here is the full spec list:

    YESS 2016 World Cup Elite Frame - PRO XXL
    Answer Dagger Pro Carbon Forks
    BOX Hollow Stem - 48mm
    Crupi Rhythm Pro Chain - Solid Pin
    Tangent Pivotal Post
    Tangent Integrated Headset
    Ridea Ceramic Bottom Bracket
    Ridea V-Brake
    Ridea V-Brake Lever
    Odyssey Race Linear Slic Cable
    Crupi Rhythm Pro Rims
    Crupi Rhythm Section PRO36 Cassette Hub-Set
    Crucial BMX Lightweight Black Spokes and Nipples
    Tioga PowerBlock Tyres - 1.60"
    ODI X VANS Lock-On Grips

    MORE BIKES COMING SOON! Got TONS to put online, just haven't had the time recently....

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  • MJ Broke Off! Get well soon homie!

    #CrucialGang MJ got broke off at the weekend while out filming with the VillaRoad boys! He took a nasty slam and ended up with a fractured elbow and some cuts/brusing to his ribs and shoulders.

    Always the way because in just over a week Michael is flying to Malaga on a trip!

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    We got the new issue of ENDLESS in store! Come grab a copy, limited amount to go around....Don't miss Jordan Godwin's interview and our awesome advert.....

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