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  • Mitsuyo Crew @ Melksham Video

  • TOM DOM HILL - BS3 BMX - 2017

    I've known Tom almost as long as i've rode BMX, we grew up in BS3 on two wheels together. BMX partner in Crime, ex-Crucial shop employee and an absolute street demon with his own classic style. I was super pumped to see this edit by Joe Williams drop while we were in Barcelona!

    Press play NOW then go read his Ride UK Interview by clicking HERE


    Fresh footage from Emerson Morgan and the YATE TAPE GANG!

  • Crucial BMX Will Bennett 2016 Team Video

    Fresh and Steezy; Will Bennett's been working on this for a while and this new team video was totally worth it!

    Enjoy and Merry Christmas

  • Crucial BMX X Subrosa X Seventies Distribution - Emerson Morgan 2016 Team Video

    Filmed by the whole #CrucialGang - Produced by Emerson Morgan - VX

  • YATE TAPE 3 by Emerson Morgan!

    Emerson Morgan dropped YATE TAPE 3! Something he's been working on with the crew since earlier in the year.....You may have have seen the odd clip floating around but now the feature length video is available!

    It came out absolutely awesome. All the local's got savage clips, opening section from Will Bennett, friends throughout, then Emerson Morgan comes in to clean up at the end. Chilled vibes.

    Definitely take 10 minutes out your day to watch this

    Will Bennett
    Nath Maby
    Ry Broad
    Steve Olds
    Nic James
    Josh Rugman
    Scott Summerhayes
    Emerson Morgan
    Jordan Aleppo
    David Chef
    Adam Snake

    Produced by Emerson Morgan on a VX

  • Ride UK BMX - Romford Jam 2016

    MJ got a couple of cheeky clips in this! Give it a watch....

  • Villa Road - Saffron Walden Skatepark Session

    "Get a bunch of bikes and ride em around with you're friends... It's the shit!" Tyler the Creator knows what's up!

    Featuring - Damo, Bob, Inch, Priest and Coleborn

    Filmed & Edited - Andrew Inch Thomson

  • Jordan Godwin - Two INCREDIBLE WeThePeople Video's in two days!

    Seriously now, Jordan is making EVERYONE ELSE IN THE GAME look stupid. Forever will i be blessed to have him as part of Crucial BMX. He is everything we stand for, progression with the best attitude and most style going.

    24th of March - "Clutchin' At Straws - WTP in Sicily drops on DIGBMX.....Jordan absolutely kills it. Banger clip with a crazy grind. I won't give it away but watch the whole thing. All the WTP guys dropped bombs.

    25th of March - Jordan Godwin for WeThePeople - drops on their Youtube channel.....An absolute master piece by Nick Wotton! The Bristol based Split Prohpets song, editing on point, filming on point, PEGS HARD 5, THE BANGER, i could go on...

    WATCH NOW, Sicily then its Jordan's only edit:

  • Crucial BMX destory Bradley Stoke Skatepark Video!

    Bradley Stoke is one of those new-school concrete skateparks that seem to be popping up everywhere! This one is extremely local to the shop, less than a 20 minute drive, so we hit it up with our team for a session! Shout out to Wheelscape for building this little treat!

    Scott Summerhayes
    Will Bennett
    Cappy Smith
    Ryan Broad
    Nathan Maby
    Kieran Love
    Martyn Rutt
    Jack Dumper
    Emerson Morgan
    Robbie Williamson
    Chris Massey

    Directed by Scott Summerhayes

    Additional filming by Emerson Morgan!

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