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  • 'CHALLENGE THE MACHINE' Maris Strombergs Video

    Double Olympic Champion Maris Strombergs came to the UK for a brilliant and unique event organised at Derby Race Track called 'Challenge The Machine'. The event was a success; participants battled it out setting times around the track and eliminating each other in different rounds of racing to work their way to battling Maris 'The Machine' Strombergs to try and take the win as the fastest rider! It looks incredibly fun and the feedback from the riders has been nothing but good, most riders revelling in meeting their idol.

    Loft One12 were on hand for the day to capture the bar-to-bar racing, interview riders and of course catch up with Maris. They put together this awesome video so hit play below and check out the visuals!

    Thanks to everyone involved and we hope to see this event coming to another track in the future!

  • FIT BIKE CO - FUK-IT Tour Day 2 - Crucial BMX

    I'll let the video do the talking! Big up Tony Malouf for putting it together.

    Big thanks to 4Down, FIT Bike Co and our killer local scene for making this jam a reality.


  • MITSUYO CREW | Weekender


  • Emerson Morgan - Welcome To FIT Bike Co

    Its awesome to see Emerson Morgan getting the recognition he so deserves!

    He's been quietly killing it in the Bristol scene for many years and is doing his thing with Yate Tape. Em's got way more to give, this is just the beginning, make sure you keep up with him on Instagram - @emerrrrrson


  • DOOMED Clothing Brand Video


  • Crucial BMX 2018 BMX Racing Team announcement!

    We are pleased to announce our 2018 Crucial BMX Racing Team!

    These riders will be representing us in European, National and Regional BMX Racing Series and Events.

    We have new faces that have joined our team for the first time along with riders that we’ve supported for a number of seasons. Crucial BMX enable riders to push themselves to become the best BMX riders they can, achieving good results while maintaining a professional and unique image. Crucial BMX team riders are great ambassadors for the sport, acting honourably and portraying BMX in the greatest way possible, above all making sure that we keep BMX fun for everyone!

    Gary, Maria and Scott Summerhayes will be managing the team along with Hugh Copping and Darren Hunt. Cameron Smith from 'Smithys Photography' will be supporting the team throughout the year with photography.

    We want to give a big shout out and thanks to this years co-sponsors – Faith Racing Gear, Tangent BMX, ODI Grips and Vee Rubber. We also represent YESS BMX, Speedco, Avian, Ciari & Staats and Ridea.

    Here are the riders that we proudly support (Name – Class – Number):

    Matthew Bourne – Masters – 119
    Adam Brazil – Superclass – W4
    Libby Copping – Female 7 – 550
    Oliver Copping – Male 9 – 4
    Michael Gough – Veteran / 45-49 Cruiser – 8
    Aaron Holloway – Males 17-24 – 17
    Jenson Hunt – Male 8 – 746
    Taylor Hunt – Male 11 – 1
    Elisha Jamera – Male 7 – 01
    Itai Jamera – 6 & Under – 776
    Brett Knight – Veteran – 12
    Callum Knight – Male 17-24 – 9
    Alfie Lovell – Male 16 – 17
    Benjamin Martinez – Masters – 1
    Thomas Palmer – Masters – 10
    Alexander Talbott – Male 13 – 01

    We look forward to a competitive and enjoyable season!

    All photography below by Smithys Photography.

  • Mitsuyo Crew @ Melksham Video

  • TOM DOM HILL - BS3 BMX - 2017

    I've known Tom almost as long as i've rode BMX, we grew up in BS3 on two wheels together. BMX partner in Crime, ex-Crucial shop employee and an absolute street demon with his own classic style. I was super pumped to see this edit by Joe Williams drop while we were in Barcelona!

    Press play NOW then go read his Ride UK Interview by clicking HERE


    Fresh footage from Emerson Morgan and the YATE TAPE GANG!

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