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    I was given the heads up from the crew that this would be dropping but boy it's nothing like what i expected. I'm my mind i saw 5 scrawny small-talk questions (ASL?), a heavy photograph or two because i know these lads deliver and maybe a few clips thrown together of local jibs...

    What actually dropped on DIG was a full intellectual interview with Rob that goes into detail about him as a person, his riding and also his own (DSOTG4LIFE) projects. Nick Wotton delivered a collection of topnotch photographs like always, quietly making himself known as the new SouthWest and South Wales go to photographer. Dreadlock steezing Cam Wheeler used every pixel that Sony VX could deliver to formulate a full video section that is MIND BLOWING and sure as hell deserves it rightful place on DIG....

    The video is embedded below but i strongly suggest you click my favourite photograph from the set and get taken to the DIG website to read the full interview and see the full line up of images!


    Rob Harris Smith Hard 360 by Nick Wotton

  • Happy CrucialBMX 18th Birthday to Jack Dumper!

    Massive HAPPY BIRTHDAY from everyone at Crucial to our most inspiring rider Jack Dumper, 18 years today of not letting a single thing get in his way and always striving to do the best he can despite the odds. We look forward to going on some big trips with you next year!

    Jack Dumper Birthday

  • Crucial BMX in Lisbon 2015 Video and Photographs!

    We took 3 of our most standout street riders to Lisbon, Portugal for a week to escape the onset of winter weather. What we found was an unbelievable amount of ridable spots, which as far I know, were untouched. While the weather wasn’t exactly cooperative we had loads of fun and look forward to returning again in the future to finish off!

    Jordan Godwin
    Emerson Morgan
    Will Bennett
    Scott Summerhayes

    Filmed by:
    Scott Summerhayes
    Emerson Morgan

    1) Temples – Shelter Song
    2) Menace Beach – Lowtakin’

    Photography by Scott Summerhayes

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     photo MondayToMonday_Group_Album_Cover.jpg

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     photo Jordan_Emerson_Lisbon_Street.jpg

     photo Will_Jordan_Emerson_Castle.jpg

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  • Crucial BMX x Ride UK Test Pilot - Fit Pledge 2016 by Jack Dumper

    #CrucialGang Jack Dumper has a banger of an article that just dropped on RIDE UK!

    Back in the Summer he got to test ride the awesome Fit Bike Co Pledge 2016 in Red/Gum before it was released. He loved the bike and didn't want to part ways with it at the end of the day!

    Duncan Smith has taken what Jack said into account, put it together with some stunning photographs, and came up with THIS.

    Check out some of the highlights below along with a quick 'Behind The Scenes' video:

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  • SouthWest BMX in Barcelona 2015

    I like the SouthWest BMX guys, they are a bloody good bunch of lads and its awesome how as a group they always go on great adventures a few times a year! We all need to do more of this!

    This is a great little video from their most recent trip to BCN - The cheap booze might of gotten the better of them most of the trip but what clips they did get looked like awesome fun!

    Shout out to all the crew - Chris Spittle, Sam James , Nils Tjarnstrom, Jason Webber and Sam Colclough


  • Animal Winter 2015 Clothing - Dropping any day now!

    These fresh new Animal designs should be dropping into store any day now! Wrap up warm this winter and don't miss out....

    Click the banner below to check out the full range online now

  • Happy Birthday to CrucialBMX Bob Manchester!

    Snap-Chats were off the hook this weekend for Bob's Halloween/Birthday combined so i bet he's nursing a bad head right now!

    Big Happy Birthday to #CrucialGang Bob Manchester!

    Bob TurnDown Woodyard

  • BIG CULT DELIVERY! Lots of new products....

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    We had a massive delivery of Cult B.M.X. in last week! Restock on all the popular and current products plus all this new stuff:
    DAK V2 Frame in the Red Oxide (20.75" and 21" Top Tube) - £289.99
    Hawk 8.8" Rise Bars - £59.99
    Salvation Stem in Purple - £69.99
    Hawk 22mm Cranks - £159.99
    Dehart Tyre in Purple with Black Wall - £24.99
    Dehart Tyre in Red with Black Wall - £24.99
    Cult X Vans Tyres in Black with reflective checkered sidewall - £34.99
    Cult X Vans Tyres in GUM with reflective checkered side wall - £34.99
    Dak Tripod Stitched Seat in Black or Brown Leather - £28.99
    Dak Tripod Stitched Seat in Purple - £28.99
    Dak Pivotal Stitched Seat in Black or Brown Leather- £29.99
    Dak Pivotal Stitched Seat in Purple - £29.99
    Dak Plastic Pedals in Black, Gum, White and Purple - £15.99
    Dehart Flanged Grips in Black - £10.99


  • Nikon DPS PHOTO: Duncan Smith – Ride UK photographer!

    Southwests number one photographer Duncan Smith has this awesome piece by Nikon about shooting BMX photographs, what motivates him and what gear he uses. All at Woodyard with #CrucialGang Bob Manchester. There's also a full interview on RIDE UK - He uses one of the photographs from our 2013 "This Is England" Trails Trip!

    CrucialBMX 'Is This England?' Trails Trip Summer 2013 from Scott@Crucialbmx on Vimeo.

  • Welcome to the CrucialBMX Family - Josh Briars

    We are happy to announce Josh Briars as the newest member of the CrucialBMX family!

    Josh will be taking on the position as a qualified mechanic in our Bedminster store. We’re over the moon to have such a knowledgeable and down to earth gentleman working alongside us, bring with him lots of skill and information on BMX and all other types of cycling. Josh will be involved in all aspects of the shop.

    ‘100% Rider Owned and Run’ is something that we praise and honor as our company ethos, Josh fits in perfectly. Incredibly well known for a number of years in the Bristol BMX and UK Flatland scene and competing at a professional level means that he fits the bill!

    Progressing BMX as a sport is something that we are always striving to do bigger and better, I feel that Josh will also help push us and himself forward with a fresh vision of what can be done. Josh was involved in a number of Flatland shows over the summer promoting the sport to a long list of schools and groups with the Extreme Company.

    Josh will be working full time so drop in and say hello, and if you want to see him killing it on his BMX then you need to get involved in the Flatland Competition that happening in November at Lyon France.

    Thanks for coming onboard Josh, we look forward to what the future brings!

    Josh briars FlatLand Suit

    Josh Briars Whip hop Flatland

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