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  • BSD Transmission Premier and BMX Day Ride

    At 6.30pm on Saturday we're hosting a premier for the new BSD DVD "Transmission"! Were sure this is going to be absolutely nuts so don't miss out! We're also going for a ride after the DVD finishes, starting at Dean Lane and then probably heading into town to session some street spots.

    Transmission: Filmed across three continents and in over eight different countries, the DVD has taken over two years to make. It will feature full sections from pro team riders David Grant, Dan Paley, Luc Legrand, Kriss Kyle, Mike ‘Jersey’ Taylor, Sam Jones, Alex Donnachie, Reed Stark and Liam Zingbergs and is filmed and edited by Dave Sowerby.

    The premier is at the shop and were going to start the DVD at around 6.30pm, feel free to bring you own booze and food.

    You can find the Facebook Event here. 

    Hope to see you all there!


  • NASS 2016 - Catch Us There!

    Catch us posted at NASS Festival this weekend (8-10th July)!  Find us located at the "Ghetto Park" next to the Boqer boys! We'll have everything you need to for the weekend, whether you're on or off the bike! From tubes to frames we will have a good selection of everything, as well as shoes, helmets, clothes and a super limited, NASS exclusive run of Crucial T shirts.  We will also be doing giveaways all weekend as well as a flat rail jam and a high hop contest, so come check out our stall for more info on this!

    Look forward to seeing you guys there!


  • YATE TAPE 3 by Emerson Morgan!

    Emerson Morgan dropped YATE TAPE 3! Something he's been working on with the crew since earlier in the year.....You may have have seen the odd clip floating around but now the feature length video is available!

    It came out absolutely awesome. All the local's got savage clips, opening section from Will Bennett, friends throughout, then Emerson Morgan comes in to clean up at the end. Chilled vibes.

    Definitely take 10 minutes out your day to watch this

    Will Bennett
    Nath Maby
    Ry Broad
    Steve Olds
    Nic James
    Josh Rugman
    Scott Summerhayes
    Emerson Morgan
    Jordan Aleppo
    David Chef
    Adam Snake

    Produced by Emerson Morgan on a VX

  • Ride UK BMX - Romford Jam 2016

    MJ got a couple of cheeky clips in this! Give it a watch....

  • Out with the Green in with the Black!

    Fresh parts for the summer! #CrucialGang staff Kieran Love switches it up to Raw/Black!

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  • Villa Road - Saffron Walden Skatepark Session

    "Get a bunch of bikes and ride em around with you're friends... It's the shit!" Tyler the Creator knows what's up!

    Featuring - Damo, Bob, Inch, Priest and Coleborn

    Filmed & Edited - Andrew Inch Thomson

  • CrucialBMX Staff Jamie Donaldson NEW RIMS!

    Crucial BMX Jamie Donaldson just hooked his custom Fit Hoodbird up with the brand new Federal Stance XL Rims in Limited Edition GOLD! Colour match is spot on, this looks dopeeeeeeeee...GOLD ON GOLD!

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  • Federal Spring 2016 New Products!

    Federal have blessed us with a splattering of fresh stock just in time to get your bike dialed for summer!  Starting with the completely redesigned Bruno 2 Frame and matching Bruno V3 bars both featuring updated geometry.  The Bruno 2 frame is available in all new metallic green as well as the Perrin frame getting a lick of translucent red paint.

    Also hot off the press are the brand new response tyres in traditional black as well as khaki and orange.  The stance XL rim is now available in a translucent gold colour, and Federal have finally released their first front hub, the stance hub, which features built in hub guards and a shape to match the Federal freecoaster.

    In addition to this Federal have also released their steepest forks to date featuring a 22mm rake and a few new seats, as well as updating their current seat designs to feature thicker stitching.

    Don't sleep on it, freshen up your bike for summer now, browse all Federal stock after the jump.


  • Official KENNY Racing UK Dealer!

    We are proud to share with you that we are now the UK Dealer for KENNY Racing! Kenny's manufacture some of the best racewear out there, its all extremely stylish and colourful.

    We have it all in stock, everything from Youth helmets to adults kids in a range of designs. Please call up if you'd like to inquire about anything right way otherwise hold tight and it will all be online by the weekend!


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  • Crucial BMX Racing Team in the Bristol Post!

    We were lucky enough to get a little snippet in the Bristol Post on Wednesday 6th April! The article talks about us entering the National 2016 BMX Racing Series and our team stepping up to it. Great read.

    Thanks to Mike and Hayley Johnson for making this possible.

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