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    For one week only!  We are offering a MASSIVE 10% off all Freestyle Parts, Race Parts and Freestyle Bikes!*

    Sale ends at midnight Friday so don't hang about!

    *Excludes select products, please call for more information.

  • Crucial BMX 2018 Elite Team Racing Results! 2nd Place!

    We are proud to announce that the Crucial National Race Team reached 2nd place in the British Cycling Elite BMX group for the 2018 season!

    This was due to the dedication, commitment and amazing accomplishments of all our riders. We are very proud of each individual and want to congratulate them on their personal achievements.

    We are very lucky to have such a great bunch of people and their supporters as great ambassadors for Crucial BMX. A big shout out to our injured riders who still supported their companions. We want to thank the parents and team for their amazing gift of a signed Crucial Jersey, this will have pride of place in the Crucial store.

    We would like to thank our main sponsor Faith Racewear for their support this season and our brands, Speedco, YESS, Tangent, Pride and Vee Tires.

  • Staff Rides: Josh

    Have you ever wondered what bikes our staff ride?  I mean they have to advise you on what parts to buy, so you'd hope they have some pretty nice steeds.

    Luckily this is the case with Mr Josh Rugman's S&M Credence CCR set up in that limited edition Camo.  Decked out with some real nice details like matching Credence Bars, camo S&M Stem and botanical Profile Racing hubs to top it all off.  Not to mention he's just thrown on a fresh Relic sprocket with a whole 30 teeth.  Oh and the pretty pink grips....

    Remember most of these parts are available in store and online, so if you see something you like, give us a shout!

  • Inspyre 2019 Bikes


    We have just received our 2019 drop of Inspyre bikes and they are looking great. The Neo is a great entry level bike for those looking to dip into the world of BMX racing, and the Evo is a perfect mid range bike for those looking for a fully track ready machine! If that isnt enough Inspyre now offer a Evo-C verison of the bike, featuring a Pride carbon fork upfront to make one of the lightest completes in the mid range price bracket.  Read below for a little more information from the guys at Inspyre.

    "The Neo range from Inspyre Bicycles was created for BMX Race beginners looking for a suitable bike without breaking the bank.

    The geometry of the frames of the NEO range benefits from the "Reactiv Geometry" which is characterized by short rear bases in order to offer a bike that is easy to handle and dynamic. On the equipment side, the Neo range has the best equipment of its category.

    The EVO range from Inspyre Bicycles is certainly the best weapon to win these first races.

    Equipped with triple-butted hydroformed frame tubing save material where it's not needed, the EVO is one of the lightest bikes in its class.

    For 2019 the EVO's equipment evolved with the arrival of a Forward Joyride 2 piece forged aluminium crankset offering a stiffer arm with significant weight saving.  Additionally the Vee Tire® Speedbooster tires and the Forward AM seat clamp are featured throughout the whole range.

    Because the tastes and colors of kids and adults vary, Inspyre has decided finish of the EVO Mini through Expert in a Black Candy color and from Expert XL in a Black / Gray, always with water transfer decal for a clean look."

    Hit the link here to browse the range.


  • DOOMED - Are We Having Fun Yet Video

  • Chase 2019 Bikes Now In!


    We have just received our first shipment of 2019 Chase BMX complete bikes, and boy these look good this year! From the intermediate level Edge to the high end Element the attention to detail is that you would expect from a full aftermarket build.  With geometry refined through years of testing we can assure you they ride as good as they look!

    Created by BMX legend Christophe Leveque with bikes and frames designed in the usa, chase has become a national and world championship winning brand. While trends come and go in BMX, we at chase select the best designs, materials and spare no expense to make the best BMX racing products in the world.

    Chase is proud to offer the same championship geometry on our edge and element complete bikes. We took our great line up and made it even better this season, giving you the best advantage you can have for BMX racing: tested and proven designs. Chase bicycles are designed with over 20 years of championship BMX racing experience with some of the best people in the BMX industry behind the brand. we have done all the hard work in designing the best BMX race bikes in the world, now it’s your turn to go out and win!

    The Chase 2019 range is available online here and display models are on our shop floor now!



    This weekend only we are offering a massive 10% off ALL SE BIKES!*  If you're in the market for a wheelie bike then now is the time! Hit the link to shop all SE!

    *Excludes Pre Order Bikes


  • Welcome To The Team - YOG

    Jacob Owen-Roget and Emerson Morgan have been cooking up this collaboration 'Welcome to the Team'. Its heavy from the streets of Bristol so press-play and cop an eyeful of the VX goodness and hammer lines!

    Rider - Jacob Owen-Roget
    Film / Edit - Emerson Morgan
    @peghillpirate @emerrssson @YateTape @CrucialBMXShop

  • Joe Tricker - NELLYDAYZ

  • Workshop Price List!

    We have just revised our workshop prices with a full 3 stage servicing scheme!  You can check them out below.  Please pop in store or give us a call to book your bike in for any workshop job!

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